INTRODUCTION TO FAST FASHION NEEDS & CONSUMPTION

Maslow's Hierarchy of needs is a motivational theory in psychology.  Through the video u will know  needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up. From the bottom of the hierarchy upwards, the needs are: physiological, safety, love and belonging, esteem, and self-actualization. The five stage model is divided into deficiency needs and growth needs. The first four level are referred to deficiency needs, and the top level is known as growth or being needs. Our needs are never satisfied in our life because people around you matter than need.

  BEGINNING OF  FAST FASHION 

  In 20th century handmade tailored garments were available. After the WORLD WAR II now machine took over production. After war middle class consumer became more receptive to the value of purchasing cloth after the war. Industrialization started the cycle of fashion finally picked up speed during the Industrial Revolution which introduced new textile machines, factories and ready made clothing or clothing that are in bulk range of sizes colors design rather made on order. Mass production with the help of assembly line production started. Massive textile mills started all over the world. Brands take birth like H&M, Zara ,Primark started in Europe They focused was on trendy clothing eventually expanded around Europe, and America market. In 1960's people embrace new cheaper trendy clothes. Small retailer's now become big players in America for example Zara. and H&M originated from Europe and all around 1990s -2000 it entered .The concept of fast fashion is widely being a fairly new concept  that originated from brands .Being able to sell trends at record speed for affordable prices, but fast fashion is really just a term given to a constantly evolving production system that has been gaining momentum.  The desire to wear low cost -high fashion trendy clothes .Consumer become more likely to hunt for bargains and dismiss department stores stating that it is ''CHIC TO PLAY LESS'. The embrace of  democratization of fashion started by mass production allowing more people to communicate through clothing . Retailers aimed to increase profit by focusing on the key elements of the supply with an increase in manufacturing. Brand started producing fast fashion retailers with thousands of styles and millions tons of textile being discarded each year. Fast fashion created the culture that exists today with many people viewing their clothing as discard able. Fashion is known as 2nd largest populated industry  after petroleum in the world. The phenomena of desire, want, social  acceptability, mindless consumerism are the reason of making it polluted industry . A mindless consumerism in which people work to buy things they don't need and will never use in order to feel like they're succeeding in life is bad. Major problems with current fashion system such as  injustice with labor practices and  amounts of waste effecting globally.