GO WITH SUSTAINABLE

 

Clothing which is designed, manufactured, distributed, and used in environmentally friendly is Sustainable fashion . It is a social and environmental concerned we should think about .Lets focus on Sustainable fashion .Synthetic fibers are non biodegradable whereas Natural fibers are biodegradable and can be compose into the soil. Ethical fashion is based on sustainability. This production makes a product that has lower impact on environment. The main goal is to have a sustainable environment without leaving a negative footprint. 

SUSTAINABLE  BRANDS 

1. DOODLAGE -

Doodlage is a blend of sustainable and exclusive high-street fashion. The Ethical Fashion Brand is  The Design Process To Fulfill Their Zero Waste Mission. Doodlage emphasizes eco friendly outfits with sustainable techniques .Doodlage as that adventurous backpacker, always looking to explore new paths and share more goodness with the world. 90% of fabrics which are  rejected by manufacturing units, while the remaining 10% include RCP (recycled cotton polyester), both post- and pre-consumer, as well as bamboo and corn fabric. They focus on zero waste pattern cutting, shredding their unsorted waste to create new textured fabrics for their home and accessory collections. And as if that wasn’t enough, the Doodlage team creates repair kits as their brand tags to promote the idea of repairing and altering wardrobe items.

Doodlage creates pieces from scrap textiles and materials found, therefore hunting for material first, and entering the design process second. This is how Doodlage pieces come to life. The team inspires everyone to get creative too, including their tailors and labor workers to instill a love and responsibility for ethical design and production. Now in over 40 stores across India, it’s super exciting to see such an innovative brand spreading so quickly in a country where global production is priority, and western culture and influence has taken over.

2.SHIFT

Shift believes in reducing waste in every way. Nimish tries to use his label to promote a social cultural perspective by using sustainable materials and eliminating waste in the way the fabrics are cut and stitched. Shift also has a really pretty blog that’ll tell you how to reduce, reuse and recycle through home remedies and DIYs .Artisan textiles have been handpicked and specially commissioned from production units that adhere to high environmental and labor standards. We see a conservation of cultural identity and community cohesion in the use of materials and process. That’s the biggest aspect to our design process, followed by secondary waste management, where we turn all our fabric scraps into quilts, which are beautifully redesigned, up-cycled, created through women employments. Nimish uses natural fibers and mill fabrics. This is a step towards sustainability and organic fashion that looks at benefiting the environment. 

3.Ka-Sha

Fashion is a lot more than what a consumer wears, carries or displays, as it intersects the people and processes that go into the making of the finished apparel. The threat the fashion industry poses over the environment in general is a subject that has been talked and debated over again and again, diluting the grave meaning the word ‘sustainability’ holds. Karishma Shahani Khan created a clothing line from plastic gunny sacks, old chandeliers and second-hand sneakers while studying in London. Now based out of Pune, her Ka Sha label explores natural fabrics and works closely with artisans across the country .Ka-Sha champions sustainability on a larger picture, but one major aspect of its functioning comes from upcycling and waste management. It not only incorporates materials that are recycled or repurposed, but also urges other designers and fashion houses for the same. Her zero waste “Heart to Haat” collection focuses on upcycling discarded clothing .Ka-Sha’s most recent collaboration was with ‘Save the Loom’, where clothing made using fabric from the Chadamangalam Weavers’ Association (Kerala), was utilized in a bid to promote textiles and the organization. One of Ka-Sha’s earliest collaborations was with Para, a London-based NGO that dealt with Banarasi Weavers from Bangladesh, and it started off with the aim of exploring new dimensions of the fabric weaving techniques of the Banarasi fabric. Talking about her upcycling venture, Karishma stated, “India might not have a huge market for second-hand sarees but we found a way to reengineer one part of the garment that enthralled masses for very long – the border. We stumbled upon markets where tones of old saree borders are actually available and she started processing those borders for her  collection. furthered horizons by exploring several alternate materials such as using onion sacs to create textiles.

4. Nicobar

Fashion and lifestyle brand, Nicobar, has increased its commitment to sustainability, by launching new ranges of apparel and accessories made from recycled materials, couple with a new sustainability campaigns Nicobar is the fashion brand  of Simran Lal and Raul Rai, inspired by tropical living. They’re bigger than most brands mentioned in this guide, with physical stores across the country. That only means more responsibility. Their core line uses only organic cotton, along with natural fabrics like bamboo. Nicobar is continuing to expand its use of organic cotton. The brand now makes all of its 'Core Clothing', including t-shirts and basics from organic fibers and aims to expand organic, sustainable textiles across all of its clothing collections this year. The brand has also started using recycled wool for a new line of shirts, jackets, and dresses, which are now made from 50% recycled wool and 50% recycled acrylic, nylon, and polyester. Using recycled wool helps to reduce water waste and uses less energy than to produce new fabrics. The brand has also started using recycled wool for a new line of shirts, jackets, and dresses, which are now made from 50% recycled wool and 50% recycled acrylic, nylon, and polyester. Using recycled wool helps to reduce water waste and uses less energy than to produce new fabrics .Their woolen collection uses recycled wool, and the kidswear is made entirely from leftover fabric. Most of their products come in plastic free packaging.